“Since 2008”: Behind the curtain at Red Paddle Co

Global Partner

Red Paddle Co Founder John Hibbard takes a look at the early days of stand up paddling and the inspiration that drew him to conceptualize a board that could be packed down, blown up and taken everywhere.

Innovation, inspiration and a whole lot of perspiration.  Hope you check it out.  Red Paddle Co never ceases to impress.

“We were there, back there, in the early days of the sport when  were still convincing people on the concept of standing up and holding a paddle.”


This year marks the 10th Anniversary of Red Paddle Co, the world’s leading inflatable sup brand’s being innovated into existence. The above video, entitled “Since 2008”, is Red Paddle Co‘s most recent installment in their year-long celebration of their decade of dominance in the inflatable stand up paddle board realm.

John Hibbard, Co-Founder of the brand, narrates this video as a way of offering an exclusive look at the driving forces behind the brand, Red Paddle Co’s team and the stand up paddle industry as a whole.

As with everything in Red Paddle Co’s world, this six-minute video is a real and authentic reveal on just what it takes to innovate and push the boundaries of inflatable technology.

“From the beginning, we set out to create boards that perform for everyone, not just elite athletes, by looking at every part of the paddling experience. The most important thing for us, is to produce the most reliable products.” – John Hibbard

Earlier this year, Red Paddle announced a new two-year warranty on all 2018 boards. Red Paddle Co are the only iSup company in the world to produce their boards in a own private facility pioneering their trademarked, industry leading MSL Technology.

“We’ve learned from our mistakes along the way and listened to the feedback from our customers. In doing so we have been able to continually evolve and innovate both our processes and products,” says Hibbard.

“We’re currently working on some major and very exciting projects,” Hibbard proclaims. “2018 is going to be a big year for Red Paddle Co and the Sup industry”.

Hibbard’s vote of confidence comes just as the brand prepares to make its announcement about the launch of the new sister brand, Red Original.  Red Original offers a wide range of paddle accessories in order to help paddlers take every adventure to the next level with gear, comfort and style.

About Red Paddle Co:

Red Paddle Co is an inflatable paddle board manufacturer based in the UK which is selling its products to 60 countries worldwide. They believe that riding an inflatable paddle board shouldn’t mean you have to compromise on performance, looks or quality. Riding a Red Paddle Co board offers the ultimate in convenience while delivering an authentic experience. Find out more at www.redpaddle.com

Aloha, and thanks for the adventure, Red Paddle Co!

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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at editor@standupjournal.com . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.