“It’s Time” : Explore your world via sup, a video by Red Paddle Co.

Global Partner

SPARK your IMAGINATION.  Red Paddle Co releases a rallying cry for paddlers all over the world to get OUT and explore.  Rethink the ways to use your paddleboard.  Dream BIG and GET AFTER IT.  Welcome to the new millenium in Red Paddle Co.’s new brand video:  “It’s Time”.

Get ready to Explore Your World with Red Paddle Co.

The world’s No. 1 inflatable paddleboard brand, Red Paddle Co., has unveiled their innovative, multi-dimensional collection of stand up paddleboards.  In this celebratory video, they engage YOU to get out and explore your world.

“Red Paddle Co customers are united by their irrepressible desire to explore. No matter how big or small your adventure, take your board with you and then simply unpack, inflate and explore.”

The new “It’s Time” video by Red Paddle Co., is an inspiration to all paddlers to remember what lies at the heart of paddling: friends, adventure, spontaneity, competition and, above all else, fun.

Red Paddle Co. is, “dedicated to making boards that offer unrivaled performance,” says company founder John Hibbard.  “We spend just as much time outside the design studio on the water as we do in it to ensure every part of the paddling experience is the best it can be.”

To support the release of “It’s Time”, Red Paddle Co recently invited viewers to go ‘Beneath the Surface’ with exclusive behind the scenes video footage from the photoshoot to offer additional insight into what it takes to capture the intent of the brand’s new look and inspirational focus.

Stay tuned for more news from Red Paddle Co. as they continue to redefine the ways in which we can explore our world on a stand up paddleboard.

About Red Paddle Co:
Red Paddle Co is an inflatable paddle board manufacturer based in the UK which is selling its products to 58 countries worldwide. They believe that riding an inflatable paddle board shouldn’t mean you have to compromise on performance, looks or quality. Riding a Red Paddle Co board offers the ultimate in convenience while delivering an authentic experience. Find out more at www.redpaddle.com




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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at editor@standupjournal.com . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.