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Go BIG! BIC Sport takes on World Wide Rights for...

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In a move that both defines BIC Sport as one of the leading brands in the stand up paddling industry and solidifies SIC from...

SIC Maui signs Kody Kerbox and Saychelle Hattingh to Global Team

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After some rumblings in the industry last week after SIC lost Sonni Honnscheid to Starboard and some other notable departures, SIC Maui announced the...

Jeremy Riggs Fun GoPro Maliko Downwinder Sup Session

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Jeremy Riggs fresh off his top ten finish at Olukai Ho'olaulea (See Results Here) is also one of the top downwinder athletes in the...