Standup Journal at the 2018 Surf Expo!

Global Partner

Welcome to Booth #622!  Standup Journal is here at the Surf Expo ready to talk story, share stoke and report the latest this week.

Surf Expo convention center
Surf Expo convention center

Standup Journal is STOKED to be at the January 2018 Surf Expo in Orlando.   We will be reporting on the latest news, trends and gear from the floor of the biggest surf and stand up paddle trade show on the East Coast.

Bluewater Category lights up the Expo

This year, at the Surf Expo, we look forward to seeing the launch of  the new Bluewater category at the January show.  Inspired by like-minded watersports brands, Bluewater connects to the waterman lifestyle that has always been a part of Surf Expo’s DNA, and is a perfect complement to Surf Expo’s existing floor categories.

This exciting new category showcases inshore and offshore apparel and accessories companies and is anchored by brand giants and veteran Surf Expo exhibitors Salt Life, Bimini Bay and Yeti.  Products highlighted here will include performance and technical apparel as well as lifestyle brands for people who live and love by the water.  Bluewater’s range also encompasses footwear, outerwear, sportswear, sunglasses and so much more.

Surf Expo Orlando Body Glove
Look for an increase in sustainable standup paddleboard constructions, innovative new accessories and paddling wear for all seasons at this year’s Expo.

Learning Labs at the Surf Expo

Another great way to utilize what the Surf Expo has to offer is by attending one of the many FREE seminars given by industry leading experts.  Taking part in these Learning Labs can positively impact your business and increase revenue (we ALL want that!).   Join these industry leaders and experts on The Stage and in Lounges around the the Expo Show Floor each day of the show.

Here’s a few Labs to whet your whistle.  See Surf Expo Learning Labs for more gatherings.

Why Isn’t My Store Growing Like I Want It To:  Thursday @ 12:30PM on The Stage
5 Things Every Shop Owner Can Do to Enhance Online Visibility:  Thursday @ 3:00PM on The Stage
Building Loyalty Through Events: How to Design Events to Engage Newbies and Create Loyal Customers:  Friday @ 1PM on The Stage
Get More Cash Out Of Your Business By Doing THREE Things:  12:30PM on The Stage
Digital Strategies for Retailers Not Selling Online:  3:00PM on The Stage
Amazon: Find Your Amazon Fulfillment Fit:  Thursday @ 2PM in the Neighborhood Lounge

Standup Journal wants to see YOU at the Surf Expo!

Stop by Booth #622 and say hello online editor Evelyn O’Doherty to share your stoke, stories and advertising needs!  We are HERE to serve you in any way can.  Aloha, everybody!  See you at the show.

About the author

Evelyn O'Doherty is a standup paddle racer, surfer and yoga teacher from the East End of Long Island in New York. Her passion for watersports drew her to leave a teaching career to pursue her athletic endeavors as a sup instructor, racing coach, sup racer, and now, as online editor for Standup Journal. Evelyn lives in East Hampton NY in the Springs area where she has daily access to the water to train and teach. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.

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