O’Neill Blue: Preserving our oceans with an active wear made from marine plastics

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Global Partner

O’Neill wetsuits, always an innovator, always out in front comes out with a whole new sustainable line of active wear made out of marine plastics.  Unreal stoke!

Check out this inspiring video today:

O’Neill makes a move to protect our oceans from plastic

O’Neill founder, Jack O’Neill, created the first wetsuit in 1952 in order to keep himself out in the water for longer surf sessions.  The technology stuck and launched a whole new chapter in the history of surfing.

Today, O’Neill wetsuits is a brand dedicated to the sustainability of our oceans.  The very oceans and waves that created the O’Neill legacy are under threat from a tsunami of plastic waste. This tragedy is the inspiration behind O’Neill Blue –  an initiative in the form of an Active Wear line to producing sustainable surfwear using high performance eco-threads by Bionic, which contain recycled beach plastic.

oneill-blue-sustainable active wear
O’Neill’s new initiative includes environmental efforts they tag using #ouroceanmission on O’Neill’s Facebook and Instagram pages. Check them out!

We, at Standup Journal Online, herald the news that an industry leader like O’Neill is committed to protecting the planet and raising awareness about ocean plastics!

Stay in touch with the brands and people who are actively working to incorporate the voice of watersports into an environmental effort to protect our waters through Standup Journal’s new platform Standup For the Environment.  Join our online FORUM to discuss ways you can participate.  We’d love to hear from YOU!

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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at editor@standupjournal.com . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.