SUPhipster Carries Board So YOU Don’t Have To!

Global Partner

When purchasing a stand up paddle board, one of the key selling points is whether the buyer (YOU) can lift and carry it easily to bring it to the water. Well, what if there were a NEW DEVICE that takes all the stress out of the carry?

Welcome, SUPhipster: the new carry-all harness for your SUP!

SUPhipster:  Carrying a Paddleboard with Ease & No Hands

What is the SUP Hipster? It is likened to a belt version of the hook-shaped racks used by surfers to carry surfboards on a bicycle. As the name cleverly suggests, the hook hangs off your hip.

Paul and Jeremy of Townes & Co created  this harness to help paddlers carry boards using a hands-free system that goes around the waist. The board rests in the above mentioned hook on the paddler’s hip, making the carry of a SUP board suddenly so easy!

Check out the video above to learn more about how SUPhipster works.

For convenience, for transportation and for great gift giving, the SUPhipster provides ease and maneuverability in SUP carrying.  Stay tuned for a full Gear Review to come here at Standup Journal Online.

For more information about SUPhipster, check out the website:

Aloha & see you on the water~




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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.