A little video about a great brand built – literally – to support your quiver: Grassracks

Global Partner

Every waterman (and woman!) has great respect for their equipment.  It’s our pleasure, it’s our fitness, it’s our freedom.  Taking care of one’s equipment, especially storage, can be a pain … but, no more!  Now, you can store your surf or sup in your home or garage in an eco-friendly and stylish manner.  Welcome, Grassracks!

Check out this quick video on a brand that is dedicated on lining up your toys in a way that makes it easy pickings for you.  All so you can be inspired and get back OUT there.  Aloha, Grassracks!

Standup for the Environment:  Brands that preserve what we love most, the water.

Here at Standup Journal, we celebrate all brands that work to support our environment as a part of our Standup for the Environment campaign.  We love our sport and, maybe even more so, love our PLANET.  Our watery playground is sustenance for us and a place where we get to hit the reset button.

We paddle, we play, we thrive in the water.  It is our responsibility to keep it clean.  If you have a good story about a stand up paddle brand or accessory that works with the environment or offsets it’s carbon imprint, give us a shout.  We’d love to highlight them in our next Spotlight on Brands post.

Grassracks:  Stylish, Supportive, Earth Conscious

Ever wonder how some of the stand up paddle industry brands got their start? Here is a little sneak peek into the story behind one of our favorites:  Grassracks.

Learn how they ended up making great board racks on the market from eco-friendly bamboo!  Grassracks can custom cut their racks for your equipment needs.  From stand up paddleboards, to surfboards, skis, snowboards and skateboards, Grassracks has a solution for YOU.


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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at editor@standupjournal.com . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.