Standup for the Environment – An online platform for preservation

Evelyn ODoherty Standup for Environment
Evelyn ODoherty Standup for Environment
Global Partner

Read one paddler’s perspective on using the voice of standup paddling to initiate positive change and speak up for our environment.  Video by Red Vault Productions.

A New Perspective – Standup paddling gives us an intimate glimpse into nature

Year’s ago, when I was just beginning to realize how much standup paddling meant to me and began to see a small rise in my success as a standup paddle athlete here in the Hamptons, NY a friend of mine said to me,

Evelyn, you’re being given an opportunity here. You’re becoming a voice in your community. You have to decide what you are going to do with that voice. You have to decide how you’re going to use it to benefit all.

I’ll never forget that conversation over a cup of coffee in the local General Store. Bill’s words hit me like a sword. I didn’t know what he meant (yet), but I knew I had just received a great pearl of wisdom.

“What do I Stand For?”

Years later, as my modicum of success as a paddle athlete continued to grow and my small business coaching paddlers in a variety of conditions and venues took off, I thought about Bill’s words. ‘What did I stand for?’

The answer took about 30 seconds to come, as I helped a client retrieve her board out of the water and we both looked back one more time over the expanse of the bay, that big, blue expanse of water and I felt my heart melt. ‘That’, I knew, was what I wanted to stand for: nurturing & protecting what I loved most, the water.

Standup paddlers see changes in health of ecosystems

Over the years, I’ve had a lot of opportunity to speak for the environment, specifically clean water initiatives here on the East End of Long Island. I’ve seen a lot out there when I’m paddling. I’ve been witness to the decay of some beautiful places and – thankfully – the restoration of water systems that, at one time, were unhealthy.

So, yes, I paddle. But, I don’t just paddle. I bear witness. I pay attention. I LOOK at the beauty that surrounds me every day and I take its temperature. I love it. And I want to protect it. You do too if you spend enough time out there.

Building a platform to initiate change:  Standup for the Environment

Here, at Standup Journal online, we are starting a new platform to champion, celebrate and collaborate in ways that we, as paddlers, can take a stand – Standup for the Environment. We hope you come on board, think about ways that YOU can participate in the care of our watery planet and ways in which we can network to support EACH OTHER in that effort.

We’ve created an online FORUM where paddlers can talk about the Environment, about Safety and about Women Issues in Paddleboarding. We invite you all to participate and lend YOUR voice to the ongoing effort to become advocates for positive change. We rise together, when we come together.

To participate in our FORUM, you need to register with the website. The link is in the UPPER RIGHT corner of our home page. Once you have registered, simply click on the FORUM link (lower left side, it’s a grey button) and pop into a conversation – or two, or three! – and lend your voice, as a paddler and as a person, to the dynamic platform we are building to be a voice of positivity and powerful change.

As one of my mentors said to me, “Partnership is the new leadership.”

Won’t you join us?



Evelyn O’Doherty
Online Editor


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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.