Retail Mogul Patagonia Speaks to Climate Change: Facing Extinction

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Chad Micale: SUP is the Drug! This photo was taken in Bali at the end of a four-hour session with just me (Chad Micale) and a few Bali locals. It was as good as this wave could get on a full moon low tide in September 2014. It will go down as one of the best SUP sessions of my life and my friend was lucky enough to catch a moment in time where I was so high on life I was nearly levitating…It's amazing how much joy the ocean can bring.
Global Partner

September 20, 2019 (VENTURA, Calif.) – Today, Patagonia joins in solidarity with youth activists peacefully striking for climate action and demanding that governments address the climate crisis. The outdoor apparel company is closing stores and offices globally so employees can join the strikes. They are also asking concerned citizens in the US to text CLIMATE to 71333 to tell Congress there is no room in government for climate deniers.

Patagonia Facing Extinction

Patagonia Stands With Young Activists Calling for Climate Action

Patagonia is encouraged and inspired by the young activists calling for climate action. The mega-retail-mogul stands with these activists in saying that NOW is the time to make changes to address our overheating planet.

To amplify its message, Patagonia supports the campaign with a significant ad buy that will show up along strike routes in select cities around the world and across print, digital and social media platforms. The campaign features photos with “facing extinction” emblazoned across the faces of youth activists. These individuals are facing the climate crisis head-on by striking from school, protesting and calling on elected officials to take action.

Videos, photos and essays featuring the activists will dominate Patagonia’s website and its September journal with a clear and urgent message: Act on climate now because without profound changes, humans could end up on the endangered species list.

Boulder's Beach, Cape Town South Africa Justin Schaay
Climate change effects everyone, everywhere. Take a stand for what’s happening in the environment.

Patagonia President Speaks:

We all must make it clear to our elected leaders that there is no room in government for climate deniers and their inaction is killing us. We need our leaders to act on the science and follow the market forces—do their jobs and create policies that protect our planet and our communities. Our customers are demanding we act—this generation of youth is not backing down and neither should we.” – Rose Marcario, President and CEO, Patagonia.

Please visit www.Patagonia.com for updates and more information.

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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at editor@standupjournal.com . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.