Patagonia Will Match Donations to Environmental Protectors for the Holidays!

World Paddle for the Planet Bob Purdy 3
Paddles UP for the planet. Thanks, Patagonia! We salute you.
Global Partner

This holiday season, give the gift of giving: Donate to environmental protectors. Brand giant Patagonia will match you in that effort.

Stand Up For The Environment
Let’s preserve the beauty of what we have … together. Join the band wagon to make an positive impact on the environment, with a little help from Patagonia. Photo by: Michael Groen


Patagonia to Match Environmental Efforts Made through Patagonia Action Works

VENTURA, Calif. — Patagonia makes it easy for you to give to your favorite environmental group in the name of a loved one (including your holdout uncle who refuses to believe in climate science). And, even better, Patagonia will match your donation.

Environmental nonprofits make up only three percent of philanthropic giving, yet climate change is our biggest existential threat. Communities are being disrupted and even displaced while solutions to the crisis are known and available. So this holiday season, please donate to environmental protectors in the name of your disbelieving uncle—or anyone else of your choice.

One Billion Trees campaign Standup Journal The Nature Conservancy
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Patagonia Action Works: A Plan to Support the Planet

Patagonia is matching all donations made through Patagonia Action Works starting Nov. 29 (Black Friday) through Dec. 31, 2019. Donors can choose to send a digital eCard, print a card from home, or pick up a physical card in any Patagonia store in the United States or Europe. No purchase of Patagonia product is required for donations to be eligible for matching.

Black Friday is often a day when we go out and buy things we don’t really need and give them to people who don’t really want them,” Patagonia CEO Rose Marcario wrote on LinkedIn this week. “This year, consider giving to our home planet in the name of someone you love. Give to the tireless, community-based groups who work to save clean water and air in your neighborhoods, our public land treasures, our wild animals and birds, and our wide oceans.”

How It Works:  Participate in the Patagonia Plan

Patagonia will match all donations made on Patagonia Action Works between Nov. 29 – Dec. 31, up to $10,000 USD per donation until they’ve reached a maximum match of $10,000,000 USD. Donations are tax deductible.

They’ve done all the work for you.  Patagonia has vetted out the programs and issues within your neck of the woods and offers a wide array of environmental groups to support.  From climate control, to water conservation & preservation and more, Patagonia’s list of programs and teams out serving the planet are fully operational and legitimate.  What’s better, once you drop your donation, the brand giant will MATCH your gift for MAXIMUM IMPACT.

Can you say, Happy Holidays?  Thanks, Patagonia!

Fanatic Sup Norway Kai Nicholas Steimer photo Lars Jacobsen-water shot
Norway’s chilling reality puts Kai Nichoas in seventh heaven. Protect what you love. Photo: Lars Jacobsen

About Patagonia

We’re in business to save our home planet.

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, the company is recognized internationally for its commitment to product quality and environmental activism—and its contributions of more than $100 million in grants and in-kind donations to date.

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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.