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Gear

Looking for a standup paddleboard, paddle, or any other product for standup paddling? Look no further… All the latest gear to get you performing at your best is one click away!

Strike 14’0″ Carbon Redesigned for 2019, the Strike is our out-and-out speed machine. Quite simply the fastest board you can put your feet on! Its unique shape defies convention, delivering the stability of a wider board with the efficiency of a much narrower one. Everything about this design is feature packed for speed and efficiency....
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When the Hawaiian watermen come together to offer their mana’o, or wisdom, in order to keep you safe, it is generally a good idea to listen. Here are foil pioneers Kalani Vierra, Leleo Kinimaka and Sam Pa’e joining together for a talk story session to promote foiling safety. Foil Safely:  Tips from Blue Planet Surf...
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Red Original accessories for paddlers
The world’s most popular inflatable sup brand Red Paddle Co a proud to announce the launch of new Premium Watersports Accessories brand, Red Original. Red Original:  designed with paddlers in mind With over 10 years paddle boarding experience, the team at Red have long been frustrated that there was a lack of well thought out...
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Red Paddle Co Founder John Hibbard takes a look at the early days of stand up paddling and the inspiration that drew him to conceptualize a board that could be packed down, blown up and taken everywhere. Innovation, inspiration and a whole lot of perspiration.  Hope you check it out.  Red Paddle Co never ceases...
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Zen Paddle Werner Paddles review Jeremy cass
Werner Paddles recently released its Zen series of stand up paddles with a new adjustable lever-lock system.  The largest blade in the series, the Zen 95, was sent to Stand Up Journal’s headquarters in Maine for review. Billed for it’s versatile use, the Zen paddle was tested in frigid winter North East surf and Maine’s...
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Sharing a day of life in Colorado as the seasons transition. In this video, owner/adventurer Shaine Ebrahimi of Shaboomee Sup and crew decided to ski Aspen Mountain in the morning and, in afternoon, stand up paddled  the Roaring Fork River! Gotta love the diversity Colorado brings to outdoor snow & paddle sports! Shaboomee Spirit:  Say...
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Jeff Clark:  Maverick’s surf legend, board designer and a leading presence in the surf & sup industry stays on top of trends by designing his own foil surf set ups and testing them out in Northern Cal’s cold Pacific waters.  Check out the video by Brian Erickson Jeff Clark’s Foil Science technology and incredible stoke...
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XM Surf More Leash Lab 2
Creating your own leash is about more than just choosing ankle or calf cuff.  Building your leash with the team at XM SURF MORE Leash Lab allows you to CHOOSE length, style, thickness, safety features and more.  The REVIEWS are IN.  See below! XM SURF MORE Leash Lab:  Creating custom designs for every use XM...
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Alex Keller Body Glove Oasis sup
Oasis:  the dynamic new inflatable Sup Yoga board by Body Glove.  2018 just got a whole lot brighter! Body Glove designs new Oasis Sup Yoga Board.  And it’s inflatable! Design & innovation (again!) by Body Glove’s mad scientist, Luke Hopkins. Luke has redesigned BG’s Oasis yoga inflatable Sup. At 10’ x 34” x 6”, this...
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Starboard Sup Yoga Jodi Lee
Motivation. It’s a challenge. How do we stay motivated in our paddling life and our Sup Yoga practice when the winter months set in and the world turns to ice?  Here is Starboard Sup Yogi, Jodi Lee’s perspective on all things winter. Sup Yoga: Staying Motivated During The Winter Months Being a mother of an...
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The Big Winds team won’t stop paddling just because the weather gets colder.  They know it’s all about the gear.  Good gear surmounts cold temps every time.  Here’s their latest video showcasing the Starboard Sup Suit, a true revolution in the game of sup. Starboard Sup Suit:  A way to stay out there for winter...
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Jacquiin Crane Starboard inflatable Cape Town Africa
One of the perspectives that stand up paddling gives us is the preciousness of water.  Clean water, drinkable water, water that’s good to paddle in, on or around.  We become great appreciators of the wealth of resource beneath our feet.  But what happens when that wealth begins to dry out?  Here is Starboard Sup Yogi...
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Starboard industry 2018 brand leader
Windsurfing was invented in 1967 by Jim Drake and Hoyle Schweitzer.  It quickly became a forerunner for action sports.  Today, it has evolved into a high level professional watersports arena.  From these great roots, come the birth of stand up paddle boarding.  Starboard Sup has been at the front of the action since 1994 creating...
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Paddle giant Werner Paddles goes after the recreational market for stand up paddling with the release of their new, brightly colored Zen Paddles line up and the inclusion of the adjustable Leverlock system across their sup paddle line for 2018. Werner Paddles Opens 2018 with a flourish of new color in Zen Paddles Werner Paddles...
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Thomas Oschwald, from Team Fanatic, went on an amazing paddle journey to Finland in order to explore places hitherto unknown.  What he discovered in something special:  a personal lifeline to happiness. Happiness is a Choice:  a Sup Journey to Finland Experience the journey with this iconic footage from Thomas Oschwald on his stand up paddle...
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“It hasn’t always been rainbows and butterflies.  But then, nothing worth chasing ever is.”  These are words spoken by Little Bay Boards owner/artist & board builder, Jason Thelen.  Jason prides himself in creating a product as individualized for his customers as the way they ride. WELCOME to Little Bay Boards:  a work of craftsmanship &...
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World Champion big wave surfer, Grant Twiggy Baker, joins the ranks of elite athletes gathered in the F-One board house. GTB brings a full wheel house of talent to the F-One team with his waterman experiences in kiteboarding, surf, sup and – now – foiling. Check out F-One’s welcome video for Twiggy here: Grant Twiggy...
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Every waterman (and woman!) has great respect for their equipment.  It’s our pleasure, it’s our fitness, it’s our freedom.  Taking care of one’s equipment, especially storage, can be a pain … but, no more!  Now, you can store your surf or sup in your home or garage in an eco-friendly and stylish manner.  Welcome, Grassracks!...
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Grassracks stand up paddle board rack system
Gear Review:  Grassracks are a stylish, safe and organized way to end your board storage challenges.   Grassracks:  Innovative design, easy installation with MAXIMUM storage “Who gets excited about board racks?” There are lots of surf and stand up paddle board storage ideas on the market, but nothing worth writing an article about until we...
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In the spirit of team stand up paddle racing, having fun out on the water and bringing people together, Red Paddle Co creates a spectacular event in Barbados: the Dragon World Championships. Check out the highlight video here! Beautiful Barbados holds a World Championship event “This is just the beginning,” says Red Paddle Co Communications...
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SPARK your IMAGINATION.  Red Paddle Co releases a rallying cry for paddlers all over the world to get OUT and explore.  Rethink the ways to use your paddleboard.  Dream BIG and GET AFTER IT.  Welcome to the new millenium in Red Paddle Co.’s new brand video:  “It’s Time”. Get ready to Explore Your World with...
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Want to stay out on the water longer and feel better afterwards?  Need to reduce muscle strain while increasing performance?  Check out the latest innovation in gear from Scubajet: Maximizing the FUN and minimizing the EFFORT, Scubajet transforms every exercise into a leisure activity.  Scubajet brings some of the most popular watersport activities to the...
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Karen Marvin South Shore Paddleboards
2018 Sup Shop of the year winner,  Karen Marvin of South Shore Paddleboards, pauses for a moment on her way to a cauldron boiling in East Hampton,  NY for a fundraiser for clean water. South Shore Paddleboards wins Sup Connect’s 2017 Sup Shop of the Year award Karen Marvin of South Shore Paddleboards in Babylon,...
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O’Neill wetsuits, always an innovator, always out in front comes out with a whole new sustainable line of active wear made out of marine plastics.  Unreal stoke! Check out this inspiring video today: O’Neill makes a move to protect our oceans from plastic O’Neill founder, Jack O’Neill, created the first wetsuit in 1952 in order...
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Built for paddlers, by paddlers. Starboard is proud to present their 2018 line up, tested to be the most high-performing boards they’ve ever produced and vetted as the most eco-friendly boards on the market. Check it out the FULL line up in video below and read the deets below! Progression & Innovation:  What consumers can...
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