Gerry Seavo James is founder of The Explore Kentucky Initiative( EKI). EKI’s mission is to uplift Kentucky’s people by embracing environmentalism and outdoor recreation through events, media, and action campaigns that strive to preserve the natural resources of the commonwealth’s 120 counties. He also serves on the steering committee for the Kentucky Rural Urban Exchange and as a board member for the Kentucky Conservation Committee. Since the 2011, Gerry has helped to further the field of adventure tourism and community & cultural exploration across Kentucky. His work has found him embedded in many rural Kentucky communities and counties for various initiatives that include outdoor recreational events, branding initiatives, conservation projects, and more. Gerry is an avid paddler who is certified by the American Canoe Association (ACA) in the Stand-Up Paddleboard and Canoe disciplines, recently being awarded an ACA National Award for 2018 for regional paddlesports development. He is also a storyteller who uses photography, cinematography, and journalism to tell stories about the landscapes and people he encounters in his travels across the Commonwealth and beyond. In 2017, he was awarded by Lexonomics as the most impactful artist in the Bluegrass.