Standup For Cure Miami
The crew from Southern California’s Standup for the Cure (SUFTC) Presented by Riviera Paddlesurf, brought their inspiring Breast Cancer Awareness event to Miami, Florida this past weekend and did not disappoint. True to form hundreds of Standup Paddlers and Breast Cancer supporters dressed in the striking Pink Jerseys, enjoyed a day of paddling, live entertainment, great food and best of all the camaraderie that the sport of paddling is known for.
Founder Judie Vivian, 4 year Breast Cancer Survivor and Board Member of the Orange County Susan G Komen Affiliate, has a passion for paddling and a desire to give back to the Breast Cancer Community. National Partner, Ambry Genetics along with Presenting Sponsor Riviera Paddlesurf and supporting partners Maui Jim, Kona Brewing Company and Ruth’s Chris Steak House have made Judie’s vision a reality.
To date Standup for the Cure has raised well over $300,000 for early breast cancer awareness, research, treatment and education. “Our Mission is to Have Fun while saving lives” says Vivian The inaugural Standup for the Cure Miami is the first step in National expansion for the group who, in addition to Newport Beach, Ca have hosted events in London and Mexico. “Breast Cancer is prevalent throughout the world and using the healthy, active lifestyle of Standup Paddling as a conduit for our mission has been super successful. I don’t know of a more supportive community.” Says Dan Van Dyck, National Event Director for Standup for the Cure.
Miami Yacht Club was a perfect setting for the event as paddlers showed their support. Global Ambassador and World SUP Champion, Zane Schweitzer, headed up the SUP Instructors team (including Thomas Shahanian and Brennan Rose; Both Team Riders for Riviera Paddlesurf) to introduce breast cancer survivors and newcomers to this sport.
The event began with a traditional Hawaiian blessing performed by Pro Surfer and Actor, Kala Alexander, followed by a “Sea of Pink” parade as a tribute to the survivors in attendance. Following the ceremony, hundreds, including Ginger Zee of Good Morning America and Julie Durda with the local 10 News Crew, lined up in front of the yacht club for our 5k race/fun paddle.
The rest of the day was filled with Live Music from local Reggae band Commonwealth, Lunch with Ruth’s Chris Steak House Coral Gables, Happy Hour with Kona Brewing Company and lots of smiling faces. Proceeds from this event will benefit the Miami/Ft. Lauderdale Affiliate of Susan G Komen.
For more information about the year-long campaign: Standup for the Cure
To Donate to SUFTC Miami: Miami SUFTC