Seeking the Simple Life: Searching for Sero explores the Key to Happiness in Outdoor Adventure

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Searching for Sero Surftech adventures ambassador
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John Rathwell of @searchingforsero is traveling across Canada with his partner-in-seeking-the-good-life, Tracy Guenard.   Together, they are in search of people who, like themselves, are living the simple life and focused on happiness in the outdoors. Their primary means of transportation is a ’91 VW Westfalia and the content of their journey are the people they meet along the way.


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The Westie, locked and loaded for adventure, nestled under the stars in a remote location in Canada   Photo: John Rathwell

“We make choices every minute of every day.  We choose how we act, react, think, approach life.  We choose how we go about our relationships, how we treat people around us,  how we approach every situation but most of all, we choose change or continuity.”

John and Tracy take time in their journeys to stop and talk to people along the way.  Tracy interviews the people she meets and writes about them, sharing their stories, their hopes, their commitment to a life of simplicity, often connected to the sports they love:  snowboarding, mountain biking and, of course, paddle boarding.  John takes killer photographs.  Their focus, as proclaimed on the website is to collect, “photos, stories and quotes from adventure seekers across North America that have found their key to happiness.”

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Searching for Sero, Tracy Guenard on her 12’6 Surftech Sport Touring TEKefx  Photo:  John Rathwell

“Continuity is often easier because it’s known and somehow comforting.  It’s part of our habits.  Change however can be hard.”
– excerpt from John Rathwell’s Searching for Sero’s recent interview in British Columbia

Sero, short for Serotonin, is the neurotranmitter found in the human body responsible that transmits impulses between nerve cells, regulates cyclic body process and, most importantly, contributing to overall feelings of well being and happiness.  John and Tracy on their website, cite recent studies that show how spending time outdoors has been linked to an increase of the serotonin levels in the body.  They hope to promote mental wellness through their commitment to outdoor adventure sports and inspire people to do more of what they love.


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@searchingforsero rolling through a snow forest in Stevens Pass on their way to their next on water adventure!    Photo: John Rathwell

You can follow John and Tracy’s adventures through their Instagram account @searchingforsero and by uploading your own pix and inspiration by tagging #FoundSero to connect with their adventures and adventure pals outside.

I’m  hoping their two year adventure might bring them to our neck of the woods!  John & Tracy, please know you can always park in my back yard!


For MORE inspiring stories on how paddle boarding can give you a whole new lease on ADVENTURE, check out:  DROPPING IN AT TRES PALAMS,  #ChuckWeek with Chuck Patterson in Puerto Rico!



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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.