Go BIG! BIC Sport takes on World Wide Rights for SIC Brand

BIC Sport SIC merger Flow Sports Inc.
BIC Sport takes on SIC in a global marketing merger to lift both brands even higher!
Global Partner

In a move that both defines BIC Sport as one of the leading brands in the stand up paddling industry and solidifies SIC from formerly shaky ground, BIC Sport signs a new global agreement for worldwide rights to the SIC brand.

Flow Sports, Inc SIC and BIC Sport merger
Happy smiles all around on the joining forces of these two great brands: BIC Sport and SIC. Go Team!

BIC Sport takes on SIC in a Global Rights Package

In a move this past weekend that rocketed through the stand up paddling industry, BIC Sport reached an agreement with FLOW Sports, Inc. for the worldwide rights to operate, market and sell SIC (Sandwich Island Composite) stand up paddleboard products.

Flow Sports, Inc., the owner of SIC, confirmed it has completed a global deal with BIC Sport, a world leader in watersports for over 35 years.  This merger promises a bright future for SIC as a premium, performance stand up paddleboard within the BIC portfolio.  BIC Sport’s global marketing reach also promises that SIC will now become available to over 90 countries across the globe.  In short, BIC Sport is going BIG with SIC!

“BIC Sport is proud to add SIC to its portfolio allowing us to offer this iconic and prestigious brand within our family of brands.  This deal caps off BIC Sport with a premium, performance brand with world-class products from the recreational paddle enthusiast to the most elite paddlers in the world,” says  Thierry Verneuil – President of BIC Sport.

SIC already hosts such elite performers and brand ambassadors as Seychelle Hattingh, Kody Kerbox, Jeremy Riggs, Caio Vaz and Lina Augaitus.  This consolidation of brands brings a level of performance to BIC previously unseen before.  Everybody wins!

SIC signs on w BIC Sport for global marketing
SIC signs on w BIC Sport for global marketing

SIC looking forward to a bright future with BIC Sport!

Anthony Scaturro, President and CEO of FLOW Sports, Inc. proclaimed, “I could not be happier with this deal. I have always admired BIC Sport’s commitment to the watersports market and making the sport accessible to the entry level to recreational enthusiast. Their success in water sports is undeniable.” Scaturro went on to say, “I have had the privilege to visit the factory in France and am blown away with the state of the art technology that BIC Sport uses to manufacture their products. I think we can learn a lot from each other.”

Visit www.sicmaui.com to learn more about the SIC brand and its products.

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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at editor@standupjournal.com . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.