Stay in the Zone: What to expect at this year’s Surf Expo Orlando!

Surf Expo Orlando Body Glove
Look for an increase in sustainable standup paddleboard constructions, innovative new accessories and paddling wear for all seasons at this year's Expo.
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The 2017 Surf Expo is right around the corner!  Wednesday, Sept. 6th – Saturday, Sept. 9th, retailers, exhibitors, signature brand athletes will be getting a FIRST look at the 2018 line of standup paddle, surf, canoe & kayak equipment.  It’s a stoke fest and more!

Here’s what you can expect to see at the 2017 Surf Expo in Orlando:

Surf Expo Orlando Body Glove
Look for an increase in sustainable standup paddle board constructions, innovative new accessories and paddling wear for ALL seasons at the 2017 Surf Expo!

Surf Expo is next week!

The 2017 Surf Expo anticipates more than 12,000 buyers from around the globe to come and get first dibs on the Standup Paddle & Surf industry’s 2018 incredible equipment line up.

Whispers have been heard and rumors are mounting about innovative new product lines, board constructions, eco-friendly sidebars and accessory equipment.  The Surf Expo is a place to make connections, get educated and buy, buy, BUY for the upcoming seasons.  We love it!

Scott Stahley, Clay Feeter, Evelyn O'Doherty Standup Journal Surf Expo 2017
Standup Journal’s online editor Evelyn O’Doherty will be roving the halls reporting on equipment updates, interviewing industry personnel and athletes alike at the Expo to share the wealth of knowledge that comes from attending this exciting industry event!  Look for us by the Sup Demo Pool and say hello!

What to Expect at the 2017 Surf Expo in Orlando:

THE LARGEST and most comprehensive selection of Standup Paddle, Kayak, Canoe and Surf products and brands under one roof at the Orange County Convention Center in Orlando, FL.  It is an exciting array or top brands, innovators and industry leaders.  View the FULL Exhibitor List to schedule your appointments!

Sept. 6th is Demo Day, sponsored by Hobie, and will be held at Bill Frederick Park at Turkey Lake from 12PM to 5PM.  This is a great way to test out the new equipment for yourself and get a sense of what’s ‘under foot’.  Demo Day includes top brand names including BIC Sup, Hobie, Boardworks Surf, Body Glove, BOTE, Bixby, Epic, Michael Dolsey Designs, Solace Sup,  ECS Boards Australia, Stellar Kayaks and more!

Sept. 6th, SUPIA will also host it’s “Industry Edge, Leadership Summit” for members, leading a conversation for industry leaders on success in business and growth of the standup paddling industry overall.

Sept. 7th – 9th (Thurs – Sat) hosts the trade show at the Orange County Convention Center from 9AM-5PM for all retail buyers.

Sept. 8th (Fri) Don’t forget the AWSI Windsurd, Kiteboard and Sup Awards Party!  Top brands, riders and retailers will be showcased and awarded in this annual industry event!

Chris Bertish Standup Journal cover shot
Standup Journal’s Fall 2017 edition is going to be the ONE to get your hand’s on! Stay tuned for MORE info!

We have a couple of surprises in store for YOU!  Standup Journal’s location will be by the Sup Demo pool where we will be handing out FREE copies of our historic Fall issue featuring ultra waterman Chris Bertish.

This issue will become a collector’s edition as it details the construction of Chris’ craft, the ImpiFish, tells Jeff Clark’s story of Chris’ incredible arrival in Antigua and includes other feature articles on legends Richard Hallman, Jeff Clark and Kaylan Dahl.

Stay tuned on a chance to get this special issue SIGNED by a legend!  More on that to come …


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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.