Cleanwave SUP Circle Calls for Reduction of Plastic in Mallorca

Cleanwave SUP circle Mallorca Spain Balearic Islands
When a group of likeminded people come together with a common intention, we can achieve great things. Photo by: @videography_mallorca
Great shot!  This photo was taken in Mallorca, Spain at a beach clean up hosted by Cleanwave, a non-profit from the Balearic Islands. Cleanwave rocks the reduction of single-use plastic bottles by making the drinking water (unfortunately, currently unfit for human consumption in the Balearics) freely accessible.
This is done by collaborating with local communities and setting up filtered drinking water stations around the islands in order to reduce the need for single use plastic bottles.
Cleanwave SUP circle Mallorca Spain Balearic Islands
When a group of like-minded people come together with a common intention, we can achieve great things.  Photo by: Kamilo at videography_mallorca

Clean Wave Creates Water Stations for Safe Consumption

Global Partner

“This picture was taken for our Land & Sea beach cleanup. The team from @marbalearsupcenter together with @strandkind_am_meer collaborated to form this fantastic circle to allow us to spread #cleanwavemovement and talk about a circular economy.

A circular economy is an alternative to the traditional linear economy which is characterized by the “make, use, dispose” mentality.  In a circular economy, we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate the products and materials at the end of each service life. This is the direction the world needs to head in order to become sustainable. ”  – Ben Lancia, Cleanwave

Cleanwave is a non-profit in the Balearic Islands in Spain that is creating a network of water refill stations around the islands where the public can have access to refill their reusable water bottles. These locations include restaurants, bars, shops, businesses, yoga and fitness studios around the islands.

They promote the sale of reusable, eco-friendly bottles as well as offer community outreach through education, beach clean ups and the supplying of plastic-free water bottle solutions at events. Cleanwave collaborates with their local government regarding litigation about this ongoing concern throughout the Ballearic Islands.

To find out more about Cleanwave, you can check out their website at or visit them on Instagram @cleanwavemovement

It’s folks like this, using their paddling powers for good, that make the world a great place.  Thanks Ben & Cleanwave for your efforts to take care of our global waters through sustained effort, conservation and education.  We salute YOU!  Aloha.

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Evelyn O’Doherty
Evelyn O'Doherty, owner & publisher of the new Standup Journal 2.0, worked her way up the ranks in the world of stand up paddling. A former surfer gone rogue, Evelyn stepped onto a SUP for the first time in 2009 when a plaguing neck injury kept her out of the water from surfing. Discovering the core benefits and expanded perspective on the water that stand up paddling brings, Ev immediately was hooked. She became a strong SUP racer in the North East and a year-round SUP surfer, gathering multiple top brand sponsorships including becoming a team rider for Starboard SUP and a national ambassador for Kialoa, as well as celebrating all aspects of the sport with additional brand ambassadorships including lululemon athletica, Clif Bar, Cobian, Kaenon & Indo Board. Her love of watersports and commitment to advocacy in preserving our marine environments led to a short film made with The Nature Conservancy as part of their Clean Water initiatives on Long Island, NY, called "A New Perspective". Evelyn just keeps paddling. Today, she's stepped up to take over the helm at Standup Journal after having worked for the magazine for 2 years as senior online editor. Her dedication and belief in the power of print to immerse readers in the watersports they love even if they don't have access to the water in a daily existence plus a powerful desire to spotlight the amazing people doing rad sh*t on the water is what drives her vision for Standup Journal 2.0. Evelyn welcomes the conversation about how to make the magazine benefit as many people as possible and encourages feedback, letters to the editor and communication at . Now, as owner/publisher for Standup Journal., Evelyn continues to live in East Hampton NY where she has daily access to the water. When the swell is working, you can find her in Montauk rattling around in her Ford Ranger surfboards hanging out the back headed for points East.