Outdoor Retailer Surf Expo Announce Partnership With SUPIA

sup industry association partnership with surf expo

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sup industry association partnership with surf expo

Outdoor Retailer and Surf Expo Announce Partnership with
Stand Up Paddle Industry Association

Agreement ensures growth and support for SUP at industry trade events

SAN JUAN CAPISTRANO, CA. – April 27, 2015 – Outdoor Retailer and Surf Expo, tradeshows within the Emerald Exposition’s portfolio of business-to-business events, today announced a partnership with the Stand Up Paddle Industry Association, “SUPIA.” SUPIA is the trade organization of stand up paddle businesses: Manufacturers, Retailers, Service Providers (Instructors, Guides, Race Directors, Event Planners, Certifiers), Media, Sales Reps, Distributors, Suppliers, etc.

As a result of this partnership, SUPIA will exclusively endorse and participate in Surf Expo’s two annual shows and Outdoor Retailer’s Summer Market, and will work to foster participation and growth in SUP at the shows.

Surf Expo and Outdoor Retailer have agreed to continue its support of SUPIA’s Summit, held in October in Dana Point, CA. The SUPIA Summit welcomes the SUP industry for two days of roundtables, speakers, education sessions, networking, food & fun.

“We are pleased to be working with SUPIA. Their active and involved board of directors and growing membership reflects the vibrancy of the SUP industry,” notes SVP and Surf Expo Show Director, Roy Turner. “Given that SUPIA started after a meeting of industry leaders at Surf Expo just a few years ago, it only makes sense to formally partner with the association to assist them in their growth.”

SUPIA will participate in upcoming Outdoor Retailer and Surf Expo shows to network with existing member brands and meet with new and up-and-coming companies at the heart of the outdoor and surf /watersports industries’ marketplace.

“The paddling segment has been an important community to Outdoor Retailer Summer Market. We are pleased to have forged a stronger partnership with SUPIA. This relationship will give us the opportunity to strengthen our relationships with the paddling community, bring more attention to this category and create a platform to support the specialty retailers already carrying SUP products, or interested in bringing SUP into their lineup,” commented Marisa Nicholson, VP and Show Director for Outdoor Retailer.

Outdoor Retailer is the leading growth vehicle for retailers and brands of outdoor gear, products, technology and accessories. Outdoor Retailer Summer Market tradeshow features SUP and Paddle sports as one of its predominant categories. Surf Expo is the longest running and largest board sports and beach/resort lifestyle tradeshow in the world, and was the location of the first SUPIA meeting, drawing hundreds of business men and women with an interest in the sport.

All organizations will benefit from this partnership through marketing, advertising and social marketing support. Execution of the terms commenced April 3, 2015.

“Outdoor Retailer and Surf Expo have been invaluable in connecting SUP manufacturers with key retailers throughout the US as well as internationally. We are very excited to work closely with the OR and Surf Expo teams to continue to grow SUP at the shows and events as well as in the retail marketplace.” said Kristin Thomas, Executive Director of The Stand Up Paddle Industry Association.

Outdoor Retailer Summer Market is held in Salt Lake City, Utah and Surf Expo shows are held in Orlando, Florida. To exhibit at Outdoor Retailer Summer Market please contact Krista Dill at To exhibit at Surf Expo please contact Doog Becker at

About Outdoor Retailer

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer ( connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.

About Surf Expo

Surf Expo is the longest running and largest boardsports and beach/resort lifestyle trade show in the world. Produced in January and September the show draws buyers from specialty stores, major resorts, cruise lines and beach rental companies across the U.S., the Caribbean, Central and South America and around the world. The show is recognized as a leader in the industry and has celebrated record-breaking attendance in 2014 and 2013 and features more than 2,500 booths of apparel and hardwoods and a full line-up of special events, and annual award ceremonies and demos. The next Surf Expo is September 10-12, 2015 with Board Demo Day September 9, in Orlando Florida. All shows are open to trade only. For more information visit

About Emerald Expositions
Emerald Expositions is a leading operator of large business-to-business tradeshows in the United States, producing over 90 tradeshows and conference events per year connecting over 335,000 buyers and sellers across nine diversified end-markets, including general merchandise, sports, hospitality and retail design, jewelry, photography, decorated apparel, building, healthcare and military. Emerald Expositions is headquartered in San Juan Capistrano, California. The company’s shows are typically the most prominent and important for exhibitors and attendees within their various industries. To learn more about Emerald Expositions, please

About Stand Up Paddle Industry Association

SUPIA is the trade organization for all SUP businesses. Founded in 2013, the Stand Up Paddle Industry Association strives to bring businesses together to move the industry forward in a positive direction, while improving each members individual business. Early initiatives have focused on and providing research, education & networking opportunities for members as well as a multitude of business discounts.

In it’s first 2 years, over 250 businesses have joined the business representing 36 states and 8 countries. For more information, please visit


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