Standup Paddling /SUP Industry News Flash:

The Neil Pryde Group, a leader in action water sports and owner of the JP Australia and Cabrinha sup and other brands has acquired Corran Addison’s Imagine Surf, an early and steady player in the standup paddle industry. Pryde says none of the faces at Imagine Surf are changing, just the focus and efficiency of the brand which we can expect to continue to innovate and grow in the sup and paddle sports arena over the next few years. Good luck Corran and Team Pryde!


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