Los Angeles (April 27, 2012) – The Bud Light Lime Surf Series (BLLSS) owned and operated by IMG has announced
Fin-S will be the Official Fin Sponsor in 2012. Fin-S, pronounced “fi-ness”, was built by the two Posner brothers: The WQS surfer, Scott, and the engineer, Chad. The product was developed with one simple question in mind, “What can we do to bring surfing to the next level?”
“We are super stoked to be launching Fin-S with the Bud Light Lime Surf Series. Not only are our team riders in the series, but this year they’ll be able to demo them at the stops.” Said Scott Posner, Fin-S Founder. Fin-S team riders include Kekoa Bacalso, Joel Centeio and Sean Moody who are all confirmed for the BLLSS Oceanside Invitational.
Knowing that the current fin systems are time consuming and tedious to use, the Posner’s sought to make it better. Years of research and development coupled with the help of pros and top shapers around the globe led to something simply ground-breaking. They created a unique tool-less fin system which utilizes their patented SpringLock™ technology. Surfers are no longer bound to fin keys or tools, Fin-S is fast, easy to use, durable, and maintains a tight connection to the board. This enables a confident experience in any surf condition. For more information visit Fin-s.com or the Fin-S Facebook Page.
About Bud Light Lime Surf Series
The Bud Light Lime Surf Series is an ASP North America Specialty event and strives to foster a participant-influenced competition structure. Its unorthodox format brings together participants from various surf genres around the globe, offering them the chance to compete at least twice before cuts are made following the second round. Additionally, each surfer’s top-two scores are counted, regardless of which heat they competed in during opening rounds, allowing them to focus on bettering their own scores as opposed to competing directly against one another.
The BLLSS takes a unique approach to the “professional” surf contest with an equal focus on competition, athlete/spectator experience and providing a relaxed atmosphere. Athletes weigh in on contest formats, heat line ups, and scheduling under the guidance of Benji Weatherley a fellow surfer, participant, and the BLLSS Contest Director. The Bud Light Lime Surf Series launched in 2011 with two events on the California coast, bringing together 32 top men and eight women to compete
for more than $100,000 in total prize purse. Surfline is the Official Forecaster of the Bud Light Lime Surf Series and will host highlights of the contest on www.Surfline.com. For more information visit the Bud Light Lime Surf Series Facebook Page or go to www.BudLightLimeSurfSeries.com.
Fin-S Tech, a surfing hardgoods manufacturing and lifestyle brand company, was founded in 2009 in Delray Beach, Florida, USA. Combining the talents of co-founders, professional surfer Scott Posner and engineer brother Chad Posner, Fin-S tech has made it their mission to bring surfing to the next level through technological innovation. Fin-S fin systems and its patented SpringLock™ technology is the first game changing innovation brought to market by Fin-S Tech in 2011.
IMG Worldwide is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in China, Brazil and India; IMG Media; IMG Events and Federations; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academies; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com.